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Great Wall Plastic Factory Diana (N° 151)
France Version française
Photos by Sylvain Halgand text by Sylvain Halgand. From the collection of Sylvain Halgand. Last update 2023-11-28 par Sylvain Halgand.

Manufactured or assembled in Hong-Kong from (Circa) 1970 to (After) 1970.
Index of rarity in France: Frequent (among non-specialized garage sales)
Inventory number: 10747

See the complete technical specifications

Chronology of cameras Great Wall Plastic Factory 

The company that manufactured this camera was based in Hong Kong, an English colony, but also produced in Macao, a Portuguese colony. Their very low-cost cameras were exported to the United States and Europe, where they mostly became promotional gifts. The most famous of this production was the Diana, which by metonymy gave its name to this type of camera. Great Wall Plastic Factory produced dozens of different models, and increased their number simply by changing the name. Some of them had what looked like a reference number.

Made entirely of plastic, including the lens, they had many manufacturing defects. Mobile parts like the back often fit poorly into the rest of the camera, causing light leaks. The film advance was sometimes uneven. The lens produced poor results, such as blurriness, aberrations, distortions, etc. The results were unexpected. This was enough to create a fashion trend in the 1990s, to the point that the company Lomography produced modern copies of these cameras in the 2000s and started selling cameras that could be found for just a few francs a few years earlier at flea markets. It should be noted that Lomography's attempt to trademark the name Diana was rejected by the USPTO (United States Patent and Trademark Office) because it deemed the name to be used generically for a certain type of device and could not be applied as a trademark.

Some types of cameras include:

Id number   Some models Shutter release Flash Winding knob  

151 or W20A Diana Diana
Banier
Banner
Altic
On the lens No on the right side This is the archetype of the Diana Type, often two-tone.
808 Debonair Debonair On the lens No on the right side Derivative of the Diana. Different lens barrel.
162 Diana F Diana-F On the lens Double pin on the top on the right side like Diana except for the flash
7031 7031 Asiana On the lens No on the right side Top housing incorporating a fake light meter window
W20 Anny On the lens No on the right side Top housing incorporating a fake light meter window
155 Dana Dana
Diana De Luxe
Sur le capot Flash bulb socket left side fake light meter
W373 Banner Banner Deluxe
Leader Camera
On the lens No left side fake light meter around viewfinder
? Photon Photon Sur le capot Flash bulb socket left side  
? Quelle Revue 4 x 4 On the lens No on the right side fake light meter around lens

__________

The Diana is an unmentionable piece of junk, or more precisely, it goes by a multitude of names. The accumulation of flaws makes it a cult object, especially in the USA, where some eagerly grab anything that looks like a Diana to engage in "photography." Everyone will have their own opinion... Personally, I used it at a time when I had nothing else. So, I am not very sensitive to things like tunnel effects, etc.

The Diana and its numerous avatars can also be collector's items and fall into the category of "Toy cameras." Again, everyone will have their own thoughts on this. For me, neither of the uses of the Diana convinced me.

As my first "own" camera was a Diana (the result is presented below), and I still have it (the "Bergère de France"), I nevertheless chose to showcase the Dianas that passed through my hands. Why not join in this inventory (almost like Prévert) by sending me photos of yours?

The Dianas were manufactured in Hong Kong (then a British colony) or Macao (Portuguese). Even though the shapes, names, and colors change, the flaws remain.

This is THE Diana! It is easily recognizable by its blue color. I received this camera as a gift over 40 years ago. It immortalized my high school friends at Piccadilly Circus.

Adjustable distance, choice between long exposure and instant (B and I), three weather symbols for aperture.

Great Wall Plastic Factory Diana



Great Wall Plastic Factory Diana

Great Wall Plastic Factory Diana



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