Plavic is a wooden box covered with a thin, low-quality canvas. Like all other known boxes from the Plavic brand, it is lightweight and cost-effective in its manufacture. Its identification is easy since its name is engraved on a plaque fixed on the front face. Plavic is not the manufacturer; it is Natali, Collo et cie, specialized in low-end devices.

The brand name Plavic is an abbreviation of PLAnchon VICtor, who was a collaborator of the Lumière brothers and later a manufacturer of emulsions.

Natali, Collo & Company was the name of a subcontracting manufacturer, not a commercial brand of cameras. All the production was sold under more well-known brands like Manufrance, Plavic, etc. These were distributors or players in the photography market who aimed to add affordable cameras to their catalog.

The cameras manufactured by Natali and Collo were of the Box or Detective type, as the materials used were not suitable for other forms. The wood used was lightweight and not very durable. The covering was limited to decorative paper glued to the wood, which over time tended to wrinkle. Some unusual features for the time are worth noting, such as imitation reptile skin in blue color.

The manufacturing quality was low in order to produce budget cameras. This is the primary characteristic of Natali and Collo cameras. Certain technical characteristics were consistent across the manufacturer's cameras. The shape of the shutter speed selector (P/I) resembled a racket; this design was found on several models. The film advance key was simple, often a bar passing through the axis of the winding spool. The locking mechanism for the back door of detective cameras was circular with a circular notch that allowed it to lock onto a simple nail. On other models, a metal piece with a small hole was positioned over a nail head. The shutter release button was sometimes absent and was simply the end of a rod.

While these features were not universal, these unique characteristics serve as a good basis for identifying cameras from Natali, Collo & Co.