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Yashica Atoron Electro
France Version française
Photos by Sylvain Halgand text by Sylvain Halgand. From the collection of Sylvain Halgand. Last update 2022-10-04 par Sylvain Halgand.

Manufactured or assembled in Japan from (Circa) 1972 to (After) 1972.
Index of rarity in France: Rare (among non-specialized garage sales)
Inventory number: 4699

See the complete technical specifications

Chronology of cameras Yashica 

Not yet translated into English

Cet appareil fut présenté lors du 29ème Salon de Paris. C'est un appareil subminiature inspiré par les Minox et venant moderniser l'Atoron de première génération. Il fut vendu sous la forme d'un kit comprenant un flash, un viseur d'angle et un étui, en plus de l'appareil lui-même.

Il s'agit d'un petit bijou de technique.

Sur la semelle, et tombant parfaitement bien sous le pouce lorsqu'on vise, il y a une molette de réglage de la distance. Il y a une correction automatique de la parallaxe dans le viseur lorsqu'on la tourne. Si la distance n'apparaît pas dans le viseur, elle est lisible dans une petite fenêtre, au-dessus de l'objectif. L'échelle est graduée en mètre, à partir de 60 cm. Les valeurs 2 et 5 sont en rouge et encadrent un point de la même couleur, marque de la distance pour l'hyperfocale.
La fenêtre du milieu est celle de la cellule. Comme pour la distance, une molette située sous cette fenêtre permet de régler la sensibilité du film. Elle agit en ouvrant ou fermant un diaphragme positionné devant la cellule.

L'armement et l'avancement se fait par une tirette située sur le côté.

Yashica Atoron Electro



__________

MascotteThe first name of this firm, founded in 1949 in the province of Nagano, was Yashima, name derived from Yoshihama which all 8 island of the Japanese nation. It will be then transformed into Yashinon, name which will be preserved for optics, its speciality. It will be itself derived and will become Yashica, in 1958.
The first produced cameras will be of 6 X 6 and 4 X 4 more or less copied from Rolleiflex.
In 1958, Yashica manufactured its first 24x36, rangefinder camera with fixed lens on an aesthetic basis of Contax inspiration: the 35. This camera will be the first of very a long lineage, made up of several series of 135 rage finder cameras with fixed lenses which will make its reputation.
In 1958, Yashica buys Nicca (ex- Nippon Cameras), which manufactures very beautiful copies of Leica, in screwmount M 39. Nicca has then, a very good reputation of quality. Between 1948 and 1957, more than 60,000 rangefinder cameras were produced, particularly for export.
Since 1949, these cameras are distributed in the USA by Sears & Roebuck of Chicago (Tower) and Peerless of NY (Peerlees). During this period, Nicca are primarily proposed with Nikon optics. Certain dealers, leave however the choice of optics, to their customers (Nikon, Canon, Steinheil…)
For Yashica, specialist in optics, buying Nicca would have to allow him to compete with Canon and Nikon on this market, by ensuring the industrial manufacturing of the bodies in the Nicca factory and optics in his own factory. The name of Nicca Camera Company Ltd will be kept.
On the basis of excellent Nicca 3F Type II - with cocking lever - will be manufactured in 1959, the very first Yashica rangefinder camera with interchangeable lens of the brand: the YE. It will be too expensive to produce and will be sold badly. Seeking to dissociate itself while saving money in manufacturing costs to fight against Canon, Yashica will introduce the superb YF, stamped Yashica and Nicca. Unfortunately, this splendid camera will fail by a rangefinder ridiculously small and unworthy of its other performances.
One saves money where one can… In any case the knell of uprange rangefinder camera sounded. The YF will be the last rangefinder camera with interchangeable objective of the brand.
Its comfortable financial situation and its strategic good choices (mounting 42 with screw…) will allow Yashica to pass without encumbers, the critical cape of the advent of the Single Lens Reflex camera.

In 1983, Yashica will merge with the Kyocera group. This group started in 1959, in Kyoto, as ceramics manufacturer. From the merge the Yashica cameras will bear also the Kyocera logo. In the middle of the Eighties, the distribution of the brand will be chaotic in France. It is finally Hasselblad France which will ensure the distribution.

Camera manufacturing stopped in 2005.





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