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Ouyama - New Taiwan Photographic Corporation Caonamatica
France Version française
Photos by Howard Patterson text by Howard Patterson. From the collection of Howard Patterson. Last update 2024-04-05 par Sylvain Halgand.

Manufactured or assembled in Taïwan from (Circa) 1995 to (Circa) 1995.
Inventory number: 13995

See the complete technical specifications

Chronology of cameras Ouyama - New Taiwan Photographic Corporation 

In the mid-90s, we saw the emergence of cameras resembling single-lens reflex (SLR) cameras on all markets, whose names vaguely evoked major brands, or even counterfeited the name of an existing model (Canomatic). They were sold as kits, including a flash, sometimes a tripod, a carrying bag, or a briefcase, etc. They could be found on teleshopping sites, in markets... basically, places where serious quality cameras are not typically purchased. Their buyers, naive, quickly became disillusioned upon receiving their purchase. These cameras quickly received the generic name "Shitmatic," a contraction of "shit" and "matic" (Canomatic being the most emblematic representative of this category).

Their manufacturing is generally attributed to Ouyama, with production in China. On some models, it is indicated "Lens Made in Japan," with the word "Lens" to be understood as "lens" rather than as indicating the origin of manufacture.

Common characteristics


1 Two buttons to move the plastic thing that resembles a zoom. Useless. 6 Big plastic tube for putting batteries and scrap metal.
2 Shutter release. Film transport is motorized. 7 Direct viewfinder.
3 Chest viewfinder, whose upper part could almost be mistaken for a screen. 8 Piece of transparent plastic serving no purpose.
4 Flash connection that looks very professional. 9 "Focus Free" means that the focus is automatic, right?
5 Big torch flash looking very serious. Ineffective.. 10 At the very back, another piece of plastic is used as the lens (meniscus).
    11 Anti-red-eye system. Eye powder.
Some models have a timer or a remote control. On a few packaging, it is indicated that the viewfinder is in color!
The flash comes with an exposure table that serves no purpose since there are no aperture or speed settings on the camera. The table mentions f/2.8, whereas the brightest model of the camera opens at a maximum of f/4.5, but more commonly at f/6.3, yet it appears serious to have all these instructions.
While most encountered models are two-tone, silver and black, there are some with a golden part, and others entirely black.

Some models (to be completed)
Canomatic Olympia DL2000   Nikai Big Royal View  
Canomatic   Olympia DL2000A Sonaki EV4041  
Canomatic 9002A   Olympia DL9000A   Yoshiba
Canomatica Olympia OY4040    
Caonmatica Olympia Big Royal View      

The name Canomatic was also used for equally whimsical cameras, but of a different shape.

__________

This monstrosity clearly belongs to the great tradition of Shitmatic. It's hard to imagine who would have paid around 70 dollars to purchase one by mail order, after seeing it advertised on TV in the early morning.

It was probably sold in a colorful box with the usual sales pitch from NTPC; "Everything's here! Absolutely everything you need! Take clear slides or color prints (sic) of professional quality. Make blurry photos a thing of the past." Unfortunately, it falls just a bit short of these lofty claims.

Its main features are typical, but note that the "professional" swivel flash lacks the usual battery compartment. It should be dismantled to replace the batteries; made even more difficult by the fact that the screws holding it together seem to have been glued. So, in addition to having "automatic focus," one could say that the flash doesn't require "batteries." Similarly, the two LR6 batteries of the camera may require additional tools to remove (not provided).

The camera comes with a carrying bag and a lens cap with the word "camera" molded into the plastic. This is useful if it's in the house and no one can remember what it is or where it came from.

By reversing two letters, this model avoids any potential lawsuits!

 

Ouyama - New Taiwan Photographic Corporation Caonamatica





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